Every coaching platform has a marketing site. Few have an honest comparison. Below: real pricing with hidden costs added back, real white-label gates, real client-cap math, and the migration path off each one. Average switch time from start to first client login: under 24 hours.
| Platform | Listed price | Real price w/ branded app + payments + AI | Branded app included? | Compare |
|---|---|---|---|---|
| Cadence Solo coach, 1-100 clients |
$299 setup + $99/mo flat | $99/mo flat — nothing else needed | ✅ Day 1, your app, your store | → See Cadence |
| Trainerize Pro tier most coaches use |
$20-77/mo | $134+/mo w/ payments + video coaching, still no branded app under Studio ($250/mo) | ❌ Studio plan only ($250+/mo) | → vs Trainerize |
| Everfit Pro tier with autoflow |
$19/mo Pro | $134+/mo w/ meal plans, autoflow, payments, "Advanced Branding" | ❌ White-label gated to 500+ clients | → vs Everfit |
| TrueCoach Standard plan |
$107/mo | $357/mo+ at $5K MRR (5% Stripe markup on all client payments) | ❌ Never — no branded app at any tier | → vs TrueCoach |
| MyPTHub Premium tier |
$15-29/mo | $29/mo — accurate, low-frills product | ⚠️ White-label add-on, not a real branded app | → vs MyPTHub |
| Build your own Custom dev shop |
"Quote on call" | $30-100K + $300-500/mo maintenance, 6-9 months to ship | ✅ But you'll wait half a year | → vs Custom Build |
CSV export from your current platform, drop it into our migration tool, brand call (30 minutes), live by tomorrow morning. Zero data lost. We hold your hand the whole way.