No black-box math. Every input traceable to a published source.
Trainerize Pro
$22-77/mo by client tier (published). Adds: Trainerize Pay payment processing (~$30/mo realistic), video coaching add-on ($25/mo). Branded app is Studio-tier only.
Trainerize Studio
$250+/mo published. Includes Custom Branded App. Adds: per-additional-trainer ($50/mo) + payments + video. Realistic operating cost: $400-700/mo.
TrueCoach
$107/mo Standard published. Real markup: 5% of all client payments processed through their system. At $5K MRR that's an additional $250/mo / $3,000/yr.
Everfit Pro
$19/mo Pro published. Adds: meal plan add-on (~$33/mo), Autoflow (~$24/mo), payments add-on ($9/mo). White-label gated to 500+ clients (enterprise pricing not published).
MyPTHub Premium
$15-29/mo published, all-in honest. The cheapest credible option in the market. Trade: no real branded app, no native AI, low-frills.
CoachRx
Tier-based by client count: 1-5 $29/mo · 6-50 $79/mo · 51-150 $149/mo (sourced from CoachRx pricing FAQ). Adds: none significant. Stripe direct, no markup. No branded app.
Calculator math approximates real-world operating cost — your specific stack may vary slightly. We update this page when any competitor changes pricing. Sourced April 2026 from each platform's published pricing pages and FAQ. Cadence pricing fixed: $299 setup + $49/mo Coach, $999 setup + $149/mo Studio.