Cadence vs CoachRx · 2026

CoachRx is built for OPEX programmers. Cadence is built for your brand.

CoachRx is a serious tool — backed by OPEX Fitness, designed by Quinn Henoch and Stefi Cohen, with a real AI assistant (RxBot) and 60+ programming templates. It's the right answer for one specific kind of coach. The catch most coaches miss: your clients log in to coachrx.app, not to your branded app. The pricing also scales by client count — $29 to $149/mo as you grow. Cadence is $49/mo flat, your name in the App Store, and the AI plan generation reads in your voice — not OPEX's.

Start Cadence — $299 setup See the breakdown
★ TLDR · The 90-second read
CoachRx is excellent if you came up through the OPEX system, want OPEX program templates, and don't mind your clients seeing the OPEX/CoachRx brand instead of yours. It's a tightly-scoped tool with verifiable strength-coaching pedigree. Where it loses to Cadence: no white-label (your clients open coachrx.app, not yours), tier-based pricing ($29 → $79 → $149/mo as roster grows), and the AI assistant (RxBot) helps the coach design programs — Cadence's AI generates personalized weekly plans for the client, in your voice. If you want a real branded coaching app under $50/mo flat that doesn't penalize you for growing, the math points at Cadence.

The pricing showdown

CoachRx scales with client count. Cadence is flat. The breakeven point is around 6 clients.

★ Cadence Coach
$49 /mo
$299 one-time setup. Subscription starts when your branded app is live. Cancel anytime.
  • Real branded app — your name in the App Store, your home-screen icon
  • Unlimited clients · unlimited programs · unlimited storage
  • AI plan generation in your coaching voice (Claude Haiku 4.5)
  • Stripe direct — your account, your money, zero markup
  • Live in 24 hours from a 30-minute brand call
  • Migration off CoachRx in under 30 minutes
Total Year 1: $887 ($299 setup + 12 × $49). Year 2+: $588/yr flat. Roster size doesn't change the price.
CoachRx (OPEX)
$29-149 /mo
Tier-based pricing. 1-5 clients $29/mo · 6-50 clients $79/mo · 51-150 clients $149/mo. 14-day free trial.
  • Coaches operate within CoachRx (OPEX) brand — no real white-label
  • RxBot AI assistant trained on OPEX methodology
  • 60+ OPEX-designed program templates
  • Solid program-design tooling for individual-design coaching
  • Clients log in at dashboard.coachrx.app — not your domain
  • App Store listing: CoachRx, not yours
Year 1 at 25 clients: $79 × 12 = $948. Plus the price you can't put on it: the platform's brand sits between you and your clients. Forever.

The feature matrix

Side-by-side on the things that actually matter for a premium coaching practice.

What you care about Cadence CoachRx
Branded app (your name in App Store) ✓ Day 1 — yours ✗ CoachRx-branded
Custom domain for client logins yourcoaching.training dashboard.coachrx.app
AI for client-facing plan generation Native — in your voice RxBot — for coach design work
Pricing model $49/mo flat at any size $29 → $79 → $149/mo by tier
Payment processing markup 0% — Stripe direct Stripe direct (no markup)
Programming pedigree Generic strength + hypertrophy + recomp + hybrid OPEX methodology, 60+ proven templates
Setup time to live branded app 24 hours Same-day, but no branded app at any tier
Client roster limit Unlimited 150 (then upgrade or talk to sales)
Free trial 14-day money-back ($299 setup refunded) 14-day free trial, no card up front
Underlying parent company Vantage Digital (Texas studio) OPEX Fitness

When CoachRx is the right answer

Honest read. Three scenarios where we'd genuinely tell a coach to pick CoachRx over Cadence.

You're an OPEX-trained coach who wants OPEX templates.
If you went through OPEX education (CCP, Lifestyle Coaching), the OPEX program-design philosophy is the methodology you teach by. CoachRx's 60+ templates are designed inside that framework, and RxBot reasons in OPEX patterns. That's a real moat for an OPEX-system coach. Cadence's AI is methodology-agnostic — it generates plans without an OPEX-specific bias. If your sales pitch is "I program in OPEX style," staying inside the OPEX ecosystem makes sense.
You have under 5 clients and want the cheapest credible tool.
CoachRx's $29/mo entry tier is genuinely cheap for a real coaching platform. Cadence's $299 setup + $49/mo doesn't beat that until you cross 6 clients (where CoachRx jumps to $79/mo). If you're just starting and the upfront $299 is meaningful capital, CoachRx is the smarter near-term play. Migrate to Cadence when you're past 6 clients and the brand starts mattering.
You're optimizing for coach-side workflow, not client-side experience.
RxBot's job is to make the coach faster at building programs. That's a real productivity gain — especially for coaches doing individual design at scale. If your bottleneck is hours-per-week spent in program design (not retention or brand), CoachRx attacks the right problem. Cadence's bet is the opposite: most coaches' bottleneck isn't design speed, it's the unbranded experience that costs retention. Pick the tool that matches your actual constraint.

Ready for an app with your name on it?

CoachRx is a fine programming tool. Cadence is the branded coaching app your clients install with your logo on the home screen — same setup speed, lower flat fee, your brand intact.

Start Cadence — $299 setup Migrate from CoachRx

Cadence vs CoachRx FAQ

Is Cadence cheaper than CoachRx?
It depends on roster size. Under 6 clients, CoachRx is cheaper at $29/mo. At 6-50 clients, CoachRx is $79/mo vs Cadence's $49/mo flat — Cadence wins. At 51+ clients, CoachRx is $149/mo vs Cadence's $49/mo flat — Cadence wins decisively. The breakeven point is around 6 clients. Cadence's pricing doesn't penalize you for growing.
Does CoachRx give me my own branded app?
No. CoachRx clients log in to the CoachRx-branded experience at dashboard.coachrx.app. The footer logo, login screen, and any app store presence are all CoachRx (owned by OPEX Fitness). Cadence is the opposite — your brand, your name in the App Store, your home-screen icon on every client's phone, your custom domain (e.g. yourcoaching.training).
What's the difference between RxBot AI and Cadence's AI plan generation?
Different goals. RxBot is a coaching assistant for the coach — it helps you build programs faster using OPEX templates and reasoning patterns. Cadence's AI generates personalized weekly plans for the client — based on their logged training, body weight trends, and selected goal mode (hypertrophy / strength block / lean recomp / hybrid / etc.). The rationale renders in your coaching voice, configured per-coach. RxBot makes the coach's design work faster; Cadence makes the client's experience adaptive.
Can I migrate my CoachRx clients and programs to Cadence?
Yes. CoachRx exports client rosters and program data via their dashboard. Forward the export to migrate@vantagedigital.dev — we map clients into Cadence within 24 hours. Programs translate cleanly because both platforms structure work as weekly templates. See the migration flow →
Who's behind CoachRx vs Cadence?
CoachRx is owned and operated by OPEX Fitness — the strength-coaching education company founded by James FitzGerald (Crossfit Games OG winner) and built around individual-design coaching philosophy. Quinn Henoch (DPT, USAW) and Stefi Cohen (DPT, world-record powerlifter) are associated with the platform's programming approach. Cadence is built by Vantage Digital, a Texas-based productized studio focused on white-label apps for solo operators. Different angles: CoachRx is "OPEX coaches' tool" — Cadence is "your brand's app."
Does CoachRx scale better at 100+ clients?
No — it actively scales worse on price. CoachRx jumps to $149/mo at 51-150 clients (and has a hard cap at 150). Cadence stays at $49/mo flat with no roster cap. At 100 clients, you're paying CoachRx $1,788/year vs Cadence $588/year — a $1,200/yr difference. Where CoachRx may scale better is in the depth of OPEX-style program tooling, if that matches your methodology.
Both platforms let me use my own Stripe — what's the real difference?
CoachRx and Cadence both let you collect payments through your own Stripe account with no platform markup — that's the right baseline. The real difference is brand: when your client pays you on CoachRx, the receipt and email say "CoachRx" or your-business-via-CoachRx. On Cadence, the entire experience is white-labeled — clients pay you through your branded app, on your domain, with your business name on the receipt. Same payment economics, different brand surface.