TeamBuildr is the OG strength & conditioning software for college, club, and pro athletic departments — used by D1 programs, performance facilities, and gym chains running structured periodization for 100-1,000 athletes. Pricing scales with athletes: $90/mo entry, $2,000-2,800/yr at 100-500 athletes. Cadence is purpose-built for solo 1:1 fitness coaches running online businesses with branded client apps. Different markets, different tools. If you're an S&C coach managing a team, TeamBuildr is the right answer. If you're a solo coach charging clients $200+/mo each, Cadence is the right answer.
Different pricing models for different coach categories. TeamBuildr scales with athletes (team-sports model). Cadence is flat (solo-coach model).
Different markets, different strengths. TeamBuildr wins on team-sports depth; Cadence wins on solo-coach branded experience.
| What you care about | Cadence | TeamBuildr |
|---|---|---|
| Target customer | Solo 1:1 fitness coaches charging $200+/mo | Team-sports S&C departments, performance facilities |
| Real branded app | ✓ Day 1 — your name, your logo, your icon | TeamBuildr-branded athlete app (no white-label surfaced publicly) |
| Pricing model | $49/mo flat at any roster size | Scales with athlete count: $90/mo to $2,800/yr |
| AI plan generation in coach voice | ✓ Claude — adaptive weekly plans, your voice | Templates + manual programming workflow |
| Velocity-based training (VBT) | Not native — light support | ✓ Deep VBT integration — core feature |
| Multi-coach roster collaboration | v0.1 single-coach (multi-trainer Studio in v0.2) | ✓ Built for team-of-coaches workflows |
| Stripe-direct payments + billing | ✓ Your Stripe, no markup, branded receipts | Not the focus — team contract billing model |
| Setup time to live branded experience | 24 hours | Same-day onboarding for team setup |
| Athletic performance pedigree | Generic strength + hypertrophy + recomp + hybrid | D1 / NFL / MLB-grade S&C departments |
| Migration path | JSON export anytime — under 30 minutes | CSV export available — verify with TeamBuildr support |
Honest read. Three scenarios where we'd genuinely tell a coach to pick TeamBuildr over Cadence.
TeamBuildr is excellent for team-sports S&C. Cadence is excellent for solo online fitness coaches running 1:1 businesses with branded client apps. Pick by what your day-to-day work actually is — not which has more features.