What's the actual commitment after I pay for the founding cohort?

One written testimonial 60 days after your app goes live. That's it. No content production cadence, no exclusive use clauses. Pricing stays $39/mo locked for the lifetime of your account regardless.

What happens if I'm not happy with what gets built for the founding cohort?

Two-layer refund. $199 setup fee is fully refundable for 14 days, no questions, no exit interview. $39/mo subscription has a 30-day satisfaction refund window. Either fires off a one-line email reply.

Can my clients actually install the Cadence app on their phones?

Yes — Cadence is PWA-first. Clients open your link, tap Add to Home Screen (iOS Safari) or Install app (Android Chrome). App sits on their home screen with your icon, name, splash screen. No App Store, no DUNS number, no developer account.

How do I migrate my existing roster from Trainerize, TrueCoach, or Everfit to Cadence?

Migration tooling at vantagedigital.dev/migrate handles CSV imports of client lists, programs, and check-in templates. The 21-day migration playbook at /blog-switch-coaching-platforms walks the recommended sequencing — including parallel run during wind-down.

★ Founding-Coach Tier · First 25 Slots

Be one of the first 25 coaches on Cadence — locked at $199 + $39/mo for life.

Cadence is a brand-new platform. We have no testimonials yet because we have no customers yet. Founding-coach pricing solves that honestly: cut your setup by $100, lock your monthly at $39 forever, in exchange for a real testimonial after 60 days of using the product. When the 25 slots close, pricing reverts to the public $299 + $79/mo.

Slots remaining: 25 of 25 open

Founding cohort fill 0% claimed

The deal, in plain terms.

What you get

The full Cadence product, $220/yr cheaper, forever.

$100 off the setup — paid once, kept forever.
$10/mo off the subscription — every month, for as long as your account is active. Compounds into ~$120/yr in perpetuity.
Direct access to the studio — founding coaches get a Slack channel where you can flag issues, request features, and influence the roadmap. We respond in hours, not days.
Public listing on /coach-stories after your case study lands — a real backlink + branded shoutout from a studio that owns the comparison-page real estate for your category.
Lifetime grandfathered pricing — when public pricing reverts to $299 + $79/mo (and beyond, eventually), you stay at $199 + $39/mo. No cohort migration. No "we're sunsetting founding pricing." It's locked.

What we ask in return

One real testimonial after 60 days. That's it.

Use Cadence in your real coaching business for 60 days. Not 60 days of "I haven't gotten around to it" — 60 days of real usage with at least 5 active clients in the app.
Submit a written testimonial at day 60 — what worked, what didn't, what surprised you. Honest, specific, in your voice. We don't edit it; we publish it as-is on the marketing site.
30-second video clip if you're up for it — optional bonus, not required. Just your camera, your office, ~30 seconds saying what changed since switching.
Permission to feature your branded app screenshots on /vs/ pages and the homepage, with your logo and name. We're not claiming you endorse competitors — we're showing what your app looks like in production.

Why we're doing this.

Honestly: chicken-and-egg problem. Coaches want to see other coaches' real testimonials before paying $299. We can't have testimonials before we have customers. So either we fake them (we won't), bribe with affiliate kickbacks (we won't), or solve it the way real B2B SaaS companies have solved it for 20 years — give the first cohort a real discount in exchange for a real testimonial.

Most companies hide this dynamic and just call it "early-bird pricing" or "beta pricing" without naming the trade. We're naming it: $220/yr off forever in exchange for a real review. If that's a fair trade for you, take it. If it's not, the public price ($299 + $79/mo) is still the strongest offer in the comparison space — see /vs/ for the math.

When the 25 slots fill, we'll close the founding tier and revert to public pricing for the next coach. Pricing locked for the 25 stays locked. Honest deal, in writing, here.

Common questions, answered up front.

What's the actual commitment after I pay?

One written testimonial 60 days after your app goes live. That's it. No content production cadence, no "post once a week," no exclusive use clauses. Pricing stays $39/mo locked for the lifetime of your account regardless of whether the testimonial happens — but the founding-cohort terms ask for it as the explicit exchange.

What if I don't have a logo or brand colors yet?

Studio designer can build a basic mark + 2-3 brand colors as part of intake — no extra charge for founding cohort. You'll get 2 logo options to pick from within 24 hours of intake submission. If you have a strong existing brand (logo + colors), studio uses what you provide.

What happens if I'm not happy with what gets built?

Two-layer refund. The $199 setup fee is fully refundable for 14 days, no questions asked, no exit interview. The $39/mo subscription has a 30-day satisfaction refund window. Either fires off a one-line email reply. Setup refund returns your $199; subscription refund returns the first month's $39 (you keep your branded app build because we already did the work).

Can my clients actually install the app on their phones?

Yes — Cadence is PWA-first. Clients open the link you send, tap "Add to Home Screen" (iOS Safari) or "Install app" (Android Chrome). The app sits on their home screen with your icon, your name, your splash screen — installs in under 30 seconds. No App Store, no DUNS number, no developer account. App Store wrappers are available as a separate add-on for coaches who specifically need them.

How do I migrate my existing roster from Trainerize / TrueCoach / Everfit?

Migration tooling at vantagedigital.dev/migrate handles CSV imports of client lists, programs, and check-in templates from major platforms. The 21-day migration playbook at /blog-switch-coaching-platforms walks the recommended sequencing — including running parallel during your wind-down month to avoid losing clients.

Where does my client's payment money go?

Direct into your own Stripe account via Stripe Connect. Cadence never touches client payment money — we don't see it, hold it, or process it. Your $39/mo Cadence subscription is the only thing flowing the other direction. Every client subscription you sell is yours, in your dashboard, with you as the merchant of record.

What if I leave Cadence later? Do I lose my client data?

No. Export My Data is a single-click export at any time — full client history (programs, check-ins, messages, photos, payment history) in a standard JSON format. Your Stripe account, with its full billing history, is yours regardless of Cadence — that's the structural advantage of Stripe Connect. The branded app build is yours; we don't repossess it on cancellation. You always own your customers and their data.