True white-label branded appAll tiers+
All tiers Your business name + logo + colors + custom subdomain. Clients install your app, not Cadence with your photo on it. The app icon, splash screen, push notifications, and email-from-name all carry your brand. The Cadence wordmark appears nowhere your clients can see.
This is structural, not a re-skin. Compare to platforms that put your name in a banner on top of their own UI — those are re-skins, not white-label.
Custom domain (CNAME)Studio + Agency+
StudioAgency Run on app.yourbrand.com instead of yourbrand.cadencecoach.training. SSL provisioned automatically. Coach + Founding tiers run on a Cadence subdomain (still fully white-label visually).
PWA install — iOS Safari + Android ChromeAll tiers+
All tiers Clients install your branded app to their phone home screen via "Add to Home Screen" (iOS Safari) or "Install app" (Android Chrome). Behaves like a native app. No App Store gatekeeping, no DUNS number, no developer account fees. Native App Store wrappers available as a paid add-on if specifically required.
Splash screen + app icon customizationAll tiers+
All tiers Your icon appears on the client's home screen; your splash screen renders during app launch. Pixel-tuned for retina displays.
AI plan generation in your coaching voiceAll tiers+
All tiers Generate a workout plan, nutrition plan, or hybrid block from a natural-language brief. The AI is trained to read in your coaching voice — same vocabulary, same cueing style, same exercise terminology you use. Coach reviews + tweaks before sending; the AI learns from your edits.
Lifetime client memoryAll tiers (Premium quality on Studio + Agency)+
All tiers The AI remembers every PR, meal log, check-in, wearable signal, and prior program for each client across the full coach-client relationship. When you ask for a new program at month 6, the AI knows what's been tried, what worked, what triggered injuries, and what the client responded to. Generic AI plan generators can't do this.
Studio + Agency tiers get a higher-quality memory model with longer context windows and deeper history retrieval.
Periodization templatesAll tiers+
All tiers Pre-built periodization shells for hypertrophy blocks, strength blocks, peaking, and deload weeks. Edit any block; the rest of the cycle adjusts. The AI factors recovery and HRV signals into auto-deload triggers when a client's recovery score crashes 3 days running.
Progression trees (calisthenics + skill-based)All tiers+
All tiers Skill-progression trees for ring/bar/floor variants, branched by prerequisite. Coaches drag a client's current level on the tree; the next program auto-pulls the right progression rep ranges and hold timers.
Check-ins + photo measurementsAll tiers+
All tiers Scheduled or on-demand check-ins. Clients submit photos, body-measurement numbers, written notes, and optional video. Coach sees a single timeline view per client.
Nutrition tracking + macrosAll tiers+
All tiers Macro targets, meal-plan generation, food logging on the same calendar as workouts. Built into the core app — not a bolt-on like most coaching platforms. The AI plan generator factors meal logs into next-week recommendations.
In-app messaging (coach ↔ client)All tiers+
All tiers Direct messaging between coach and client inside the branded app. Push notifications. Coach can broadcast to all clients or thread per client.
Six wearable integrationsAll tiers+
All tiers Whoop, Oura, Garmin, Polar, Apple Watch (HealthKit), Fitbit. Daily sync. Coach sees the data alongside check-ins; AI factors recovery and HRV into next-block programming. Full integration list at /cadence/integrations.
Workout video libraryAll tiers+
All tiers Coach-uploaded exercise demos with cueing notes. Clients see the demo inline with the workout. Hosted at no extra cost on standard tiers.
Stripe Connect — coach-direct billingAll tiers+
All tiers Every coach is the merchant of record. Client subscription payments flow directly to your own Stripe account. Cadence never sees, holds, or processes client money. Stripe Connect onboarding takes ~5 min during setup.
Subscription billing + dunningAll tiers+
All tiers Recurring monthly + annual subscriptions. Auto-retry on failed cards. Customer-portal cancellation that the coach controls — no exit-interview gates unless you set them.
Flat-fee unlimited clientsAll B2B tiers+
FoundingCoachStudioAgency No per-client charges, no roster ceilings, no overage fees. Coach $79/mo serves 5 clients or 500 — same monthly cost. Compare to Trainerize / TrueCoach / Everfit / MyPTHub which scale with active client count.
Multi-coach workspaceStudio + Agency+
StudioAgency 3-5 coaches share branding, analytics, and client data on Studio tier. Agency tier scales to 5+ seats with multi-coach permissions. Per-coach revenue attribution + roster ownership.
Churn-risk scoringStudio + Agency+
StudioAgency AI flags clients at high cancellation risk — drop in check-in compliance, low recovery scores, missed payments, declining program adherence. Coach gets a weekly "review these 3 clients" prompt.
Agency reporting + roll-upsAgency only+
Agency Roll-up reporting across all coaches in the agency. Revenue per coach, retention per coach, NPS per coach. Per-location reporting for franchise / multi-location agencies.
Dedicated success managerAgency only+
Agency Named contact for onboarding, quarterly reviews, and feature requests. Direct Slack/email access during business hours.
CSV import — Trainerize / TrueCoach / EverfitAll tiers+
All tiers Upload your platform's exported CSV at /migrate; Cadence parses clients, programs, and check-in templates. Preview tool at /migrate/preview runs browser-only (no upload to our servers) so you can verify the parse before committing.
24-hour app deploy (contractual max)All tiers+
All tiers From intake submission to live branded app: 24 hours guaranteed, typically same business day. Brand intake takes ~8 minutes to fill. Studio builds the branded PWA. You preview, approve, go live.
Async brand intake (no live call required)All tiers+
All tiers The default flow is async — coaches submit a brand intake form and the studio builds from there. No mandatory sales call. Live consultations available on request, but never the default path.
Export My Data — JSON + CSV anytimeAll tiers+
All tiers Single-click export of every client's full history (programs, check-ins, messages, photos, payment history) in standard JSON + CSV. Available at any time, including after cancellation. Your data is yours.
Encryption-at-restAll tiers+
All tiers Postgres database with encryption-at-rest. US region-locked. Backups encrypted + retained 30 days. Full security details at /security.
14-day setup refund + 30-day subscription refundAll tiers+
All tiers Two layers. Setup fee fully refundable for 14 days, no questions asked. Monthly subscription has a 30-day satisfaction refund window. Both fire off a one-line email reply. No exit interview required. Full terms at /cancel.
REST API + OAuth 2.0Studio + Agency · Coach waitlist+
StudioAgency Full read + write API. OAuth 2.0 + API key auth. Rate limits: 500 req/min Studio, 2,000 req/min Agency. Coach-tier API on waitlist. Full docs at /cadence/api.
Webhooks — 4 native eventsStudio + Agency+
StudioAgency client.signed_up, checkin.submitted, payment.succeeded, subscription.cancelled. Wire to Zapier / Make.com / n8n / your own server. Full payload docs at /cadence/integrations.