TrueCoach fee calculator
Run your numbers.
$
Total billed to your clients each month — your subscription revenue, one-time charges, all of it.
TrueCoach total monthly
$—/mo
Subscription $137 + 5% on $5,000 = $250 in fees alone
Cadence total monthly
$79/mo
Flat fee. Stripe Connect direct. 0% on your billing.
Annualized savings on Cadence
$—
Per year, every year — for as long as you bill at this volume
The TrueCoach fee math, documented
What TrueCoach added in January 2026: A 5% flat fee on every successful transaction processed through the platform. This is in addition to standard Stripe processing fees (typically 2.9% + $0.30 per charge). The fee applies regardless of which TrueCoach tier you're on.
Source: TrueCoach pricing pages + G2 reviews citing the policy change · January 2026
The fee can exceed the subscription cost. At $5,000/mo in coach billing, the platform fee alone is $250/mo. That exceeds both the Starter ($26.34/mo) and Standard ($59.99/mo) subscription tiers. At $10K/mo billing, it's $500/mo — more than 3× the Pro tier subscription.
Source: 5% × monthly billing volume (verifiable on your TrueCoach billing dashboard)
Cadence uses Stripe Connect direct. Every coach on Cadence is the merchant of record for their own clients via Stripe Connect. Client subscription payments flow directly to the coach's own Stripe account. Cadence never sees, holds, or processes coach billing. Platform fee on coach billing: 0%. Coach pays only the flat $79/mo Cadence subscription (or $39/mo if locked in via Founding tier).
Source: Stripe Connect Standard documentation · Cadence pricing at /cadence
Most coaching platforms don't charge a transaction fee. Trainerize, Everfit, MyPTHub, and Cadence all use direct Stripe routing without platform fees on coach billing. TrueCoach's 5% fee is an outlier in the category as of 2026.
Source: Each platform's published pricing pages, May 2026
What switching looks like
21-day migration playbook. Days 1-3: export your client list + programs + check-in templates from TrueCoach as CSV. Days 4-7: spin up Cadence with 2-3 willing pilot clients to validate. Days 8-14: send a single announcement to your roster + personal note. Days 15-18: migrate active clients in waves (top spenders first). Days 19-21: cancel TrueCoach with the export CSV archived for 12 months. Full playbook here.
You keep your customers. Stripe Connect means each client's billing relationship is yours — you're the merchant of record. When you switch platforms, you don't lose subscribers — they just get a new branded coaching app from you, with their existing subscription history intact.
Refund policy if it doesn't work. Cadence has 14-day setup refund (no questions asked) + 30-day satisfaction refund on the monthly subscription. No exit-interview gates. One-line email reply triggers it. Full refund terms.
FAQ
What is TrueCoach's 5% fee?
A flat 5% on every successful transaction processed through TrueCoach, implemented January 2026. It's in addition to standard Stripe processing fees (typically 2.9% + $0.30). Applied regardless of which subscription tier you're on. Verifiable on your TrueCoach billing dashboard.
How does this compare to other platforms?
Trainerize, Everfit, MyPTHub, and Cadence don't charge platform fees on coach billing. Coach payments flow direct to coach via Stripe (or Stripe Connect). Platform fee: 0%. TrueCoach's 5% is an outlier in the category.
Can I avoid the TrueCoach fee while staying on TrueCoach?
Within TrueCoach: no — the fee applies to all transactions through their platform. Workarounds (processing payments outside the platform) lose you the integrated billing. The only structural fix is switching to a coaching platform that uses Stripe Connect direct, like Cadence.
How long does migration take?
21 days end-to-end is the recommended sequencing — full playbook at /blog-switch-coaching-platforms. Most coaches migrate to Cadence in 2-3 weekends without losing active clients.
Does Cadence support importing my TrueCoach client data?
Yes. The migration tool at /migrate accepts TrueCoach CSV exports for clients, programs, and check-in templates. Preview tool at /migrate/preview runs in your browser only — verify the parse before committing.
What's the difference between flat-fee and per-client coaching software pricing?
Flat-fee: one monthly cost regardless of roster size (Cadence: $79/mo Coach unlimited). Per-client: a base fee plus a charge for every active client. TrueCoach's tiered model + 5% transaction fee makes the effective cost-per-client compound at scale. At 50+ clients, flat-fee saves $200-$500+/mo in most scenarios.