No black-box math. Every input traceable to a published source.
Trainerize Pro
$22-77/mo by client tier (published). Adds: Trainerize Pay payment processing (~$30/mo realistic), video coaching add-on ($25/mo). Branded app is Studio-tier only.
Trainerize Studio
$250+/mo published. Includes Custom Branded App. Adds: per-additional-trainer ($50/mo) + payments + video. Realistic operating cost: $400-700/mo.
TrueCoach
$107/mo Standard published. Real markup: 5% of all client payments processed through their system. At $5K MRR that's an additional $250/mo / $3,000/yr.
Everfit Pro
$19/mo Pro published. Adds: meal plan add-on (~$33/mo), Autoflow (~$24/mo), payments add-on ($9/mo). White-label gated to 500+ clients (enterprise pricing not published).
MyPTHub Premium
$15-29/mo published, all-in honest. The cheapest credible option in the market. Trade: no real branded app, no native AI, low-frills.
CoachRx
Tier-based by client count: 1-5 $29/mo · 6-50 $79/mo · 51-150 $149/mo (sourced from CoachRx pricing FAQ). Adds: none significant. Stripe direct, no markup. No branded app.
FitBudd (Super Pro)
$149/mo Super Pro = white-label tier. Adds: $75 setup (non-refundable), $99/yr Apple Developer Program, $25 Google Play. Plus a D-U-N-S number application (4-6 weeks). Year 1 cash all-in: ~$1,987. Pro tier ($79/mo) is no white-label + $2/client over 20. Stripe direct.
PT Distinction
Verified from PT Distinction's pricing JSON-LD: Basic $19.90/mo (3 clients, no branding), Pro $59.90/mo (25 clients, branded apps), Master $89.90/mo (50 clients, branded apps), $2.40/client overage above plan limit. Stripe + PayPal direct, no markup. Custom-branded iOS + Android apps from Pro tier. Real strength: program-builder UI.
Practice Better (Plus)
$25 Starter / $59 Professional / $89 Plus (white-label) / $145 Team. Different category — HIPAA-compliant practice management EHR, not branded coaching app. Their "white-label" is branded PDFs + custom-domain portal, not a native branded app. Meal planning needs separate ~$20/mo That Clean Life integration.
TeamBuildr
$90/mo entry, $900-$2,800/yr annual scaling by athlete count ($2,000/yr at 101+ athletes, $2,800/yr up to 500). Built for team-sports S&C — D1 / NFL / college / club programs. Unlimited coaches, multi-coach roster collaboration, velocity-based training depth. Different category — not built for solo 1:1 fitness coaching businesses.
Mighty Networks (Business)
$79 Launch / $119 Courses / $179 Scale / $219 Business (some branded mobile) / $354 Growth. Real branded App Store app gated to Mighty Pro tier (custom-quoted, not public). 0.5-2% transaction fee on every plan — no zero-fee tier. Community + courses platform, not coaching app.
Calculator math approximates real-world operating cost — your specific stack may vary slightly. We update this page when any competitor changes pricing. Sourced May 2026 from each platform's published pricing pages and FAQ. Cadence pricing fixed: $299 setup + $79/mo Coach, $599 setup + $179/mo Studio.