Logos, typography, palette. All in one place.
Public brand reference for partners, press, affiliates, and anyone writing about us. Download the SVG for any mark below; copy hex codes from the palette; pair the typefaces as shown. The studio's two products — HELM (wealth OS) and Cadence (coaching system) — share a typographic system anchored by Source Serif Pro wordmarks, brass-divided tags, and a horizon line as the family signature.
Product marks
Two distinct marks, one register. Both pair with serif wordmarks, brass divider, and small-caps tag. Both anchor with a horizon line.
Color palette
Three core ramps. Navy is HELM's primary; oxblood is Cadence's primary; brass is the studio accent that connects them. Cream is the universal light surface.
HELM — Navy ramp
Cadence — Oxblood ramp
Brass — Studio accent (shared)
Typography
Four typefaces, each with a defined role. All are self-hosted (no Google Fonts CDN call). The wordmark register is serif — finance heritage, not tech-startup.
Social-share cards
1200×630 OG images for LinkedIn / Twitter / iMessage previews. Same family signature — serif wordmark, brass divider, horizon line.
Usage rules
Short list. The studio cares about typography integrity and color discipline more than rigid grids.
Use the serif wordmark for product names. Always pair with the brass-divided small-caps tag (OPERATOR, COACH, etc.). Keep brass as the only accent — never substitute gold or amber.
Self-host the fonts. Match the navy/oxblood/cream/brass palette by hex. Keep horizon-line treatment on every mark variant for family signature.
Don't render "HELM" or "CADENCE" in all-caps Plus Jakarta Sans — that was the deprecated tech-startup register. Don't outline or gradient the wordmark. Don't add a glow or drop-shadow.
Don't load the marks from Google Fonts CDN; don't introduce a third-party tracker on a brand asset; don't change brass to a different metallic. Don't rotate the marks or reflect them.
Press & partner contact
Need a different format, a vector lockup, or a high-resolution PNG export? Email the studio at hello@vantagedigital.app with the use case. Affiliate partners can also pull assets from /partners.
Brand reference last refreshed May 2026. Vantage Digital is a Texas LLC. HELM and Cadence are trademarks of Vantage Digital LLC.