Free · 90 Seconds · Zero Sales Pitch

The Site Read.

Six questions. A real answer about what your next website should cost, how long it takes, what features actually move the needle — and which Vantage build most looks like where you're headed.

6
Questions
90s
Time
$0
Cost
Question one

What kind of business are you?

The starting point shapes everything downstream — copy, features, structure, budget.

Small business
Local shop, service provider, restaurant, café, professional practice.
Boutique brand
Luxury builder, high-end designer, artisan producer, high-touch consultancy.
E-commerce or product brand
DTC brand, artisan goods, subscription, print-on-demand, curated online shop.
Trades or contractor
Roofing, HVAC, electrical, landscaping, remodeling, custom fabrication.
School or nonprofit
Private school, booster club, religious org, community-serving nonprofit.
Creator or solo operator
Coach, consultant, freelancer, personal brand, thought leader.
Hospitality or venue
Restaurant group, boutique hotel, event venue, winery, tasting room.
Something else
Don't see the right fit? Pick this — we'll ask a follow-up on the next step.
Question two

Your current site situation?

Where you're starting from changes the scope — and how much of the budget goes to migration vs. new build.

Nothing yet
Blank canvas. Nothing to migrate. Fastest to launch.
Basic site
Squarespace, Wix, WordPress starter. Works, but not doing much for you.
Outdated / broken
Old site, broken links, dated design, doesn't reflect what you do now.
Locked in a templated vendor
Finalsite, Blackbaud, LuxuryPresence, Squarespace Premium — expensive and inflexible.
Question three

Your top priority?

Every good site does a lot. Great sites are built around one clear job.

Generate leads
Turn visitors into inquiries, tour requests, applications, or bookings.
Elevate the brand
Present the work at the level it deserves. First impression that closes.
Build community
Alumni, members, sponsors, regulars, followers — deeper engagement.
Honestly, all three
Modular platform that grows across leads, brand, and community over time.
Question four

How much do you care about AI search?

Answer Engine Optimization (AEO) — showing up when prospects ask ChatGPT, Perplexity, or Gemini "who's the best ___?" This is the next SEO. Most vendors don't ship it yet.

Critical
I want SMA-level AEO structure. First-mover advantage in my space.
Important
Standard AEO baseline. Rank where competitors don't.
Just curious
Explain it to me. Show me what it does.
Not the focus
Nice to have but not why I'm here.
Question five

When do you want this live?

Realistic timelines let us plan a build that actually ships — not just a wishlist that stalls.

Yesterday
Ship-in-3-weeks kind of energy. Move fast, iterate later.
Within a quarter
6–10 weeks. Room to do it properly without dragging.
This year
Deliberate build. Deeper research phase. Multiple stakeholders.
Just exploring
Doing research. Not committed to a start date yet.
Question six

What's your budget comfort?

Honest answers only. If we're not the right fit at your number, I'll tell you and point you somewhere useful.

Under $10K
Founder-mode. Willing to trade polish for speed and DIY some content.
$10K–$25K
Serious build. Custom design, real features, quality photography.
$25K–$50K
Full studio treatment. Interactive tools, integrations, ongoing partnership.
$50K+
Multi-year platform investment. Custom software, deep integrations, team support.
Your Vantage Site Read

Your build — the shape of it.

Based on your answers, here's what your next site looks like.

Estimated Range
$18–$32K
Custom design, full stack, ongoing partnership.
Timeline
6–10 weeks
From signed agreement to live launch.

What we'd ship first.

Matched Reference Build

Saazé Building Group

A Toronto luxury custom-home builder. We built a full editorial site with two interactive tools (Preliminary Read + Valuation), four neighborhood landing pages, editorial journal under his byline, and press wall — all live at saaze.ca-ready in under three weeks.

See the build →
Saazé

Want this emailed to you?

Send me your name and email and I'll send the full read as a PDF — plus a live preview of the matched reference build, and a note about whether we should talk.

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