Two Paths — Cadence (Productized) vs Custom Build (Bespoke)

★ Path 1 · Productized

Cadence — white-label coaching app

For online fitness coaches who want a real branded coaching app — same one we operate, with your name on it. Async setup. Live in 24 hours.

$49–149/mo

$299 setup (Coach) or $999 setup (Studio) · Founding tier $199 + $39/mo locked for life of account

Async brand intake form (under 10 min). No live call required at any tier — Coach, Studio, or Founding.
Live in 24 hours. Branded app on your domain, with your name in the App Store experience.
Includes: AI plan generation in your voice, client check-ins, Stripe-direct billing (zero markup), full meal-photo nutrition AI, branded PWA install on iOS + Android.
14-day setup refund + 30-day satisfaction guarantee. Both fully refundable, no exit interview, posted publicly at /cancel.
You own the brand layer. Logo, colors, copy, custom subdomain. Studio operates the underlying infrastructure.
Not for: coaches who need a fundamentally different product (e.g., wedding planning, real estate, financial advisory) — that's Path 2.

See Cadence → Founding tier

Path 2 · Bespoke

Custom Vantage Digital build — your idea, fully scoped

For operators in any vertical who need software that doesn't exist as a productized SaaS. We scope it, build it, deliver it. You own 100% of the code.

$5,000+

Sprint Builds from $3,500 · Complete Solutions $10K-$25K · Managed Stack retainers from $1,497/mo

30-min scoping call required. Bespoke work needs live scoping — you describe the problem, we scope the build, you get a written proposal within 1 hour of the call.
You own 100% of the code, design, and IP from final delivery. No licensing fees, no vendor lock-in, no royalties.
4-12 week typical delivery. Sprint Builds in 72hrs–1wk; Complete Solutions in 2–4 weeks; Managed Stack ongoing.
Same studio. Same architecture. Same trust posture. Built using the same AI-native stack the studio uses internally.
Not for: coaches who fit Cadence's productized scope (white-label fitness coaching) — that's Path 1, faster + cheaper.
Not for: "I'll know it when I see it" projects without scope clarity. We don't take on projects we can't bound.

Start a custom build → See past builds

The studio runs two paths. They're different products, priced differently, sold differently.

Cadence — white-label coaching app

Custom Vantage Digital build — your idea, fully scoped

Quick decision tree — which path fits?